We all are aware that ads online is how most websites make profit. Like google, face book, twitter etc. But many of us also know about and/or use ad blockers to get passed the immense amount of ads that we need to go though to get to what we want. However our use of these ad blockers is putting the companies that rely on the ad revenue in a difficult situation. This is hitting them hard as it is believed that around 10-15% of visitors are now using ad blockers.
I feel that this has been brought about because many websites have far to many ads and it makes people not want to see them all the time. There is only so much that people want to deal with when they are trying to use a website.
On the other hand the websites have been putting out more and more ads as a way to start making money off of all of the people that have been coming to their websites. For example Face Book used to have almost no ads and all the post where coming from freinds or pages that you where fallowing, but looking at Face Book now it is hard to be on the site for 5 mins without seeing quite a few ads. They have everything and it can feel that it is all that you are seeing from the site. It makes sense that they need to try and get more ad revenue from the people that do not have the ad blocker on.
It is more a less a game of cat and mouse. Where as one side is coming up with new ways to avoid ads the websites are coming up with new ways to display ads, thus it is a never ending cycle. I think that the solution would be to not use ad blockers but also that the websites should focus more on their content rather than just trying to make money. I also think that the blame for the currant state of online ads is the fault of greedy sites that sometimes have put more ads on their sites than actual content.
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